Perfect Finish Complexion Book

ESUM The Perfect Finish Complexion Book - Pro Modular System: Elevate your artistry with this compact palette designed to support professional workflow, optimize shade architecture, and deliver skin-conscious formulations. This modular complexion system features 32 essential shades of the ESUM Perfect Finish - Foundation*, formulated for universal applications:
• Concealing
• Foundation
• Blush
• Bronzing
• Contouring
• Color Correcting

Key Features:
• Dual-Sided Palette: Holds 32 pans of pro-formance color with a protective divider, making the palette both practical and functional.
• Designed Responsibly: Compact in size to reduce footprint and waste, each shade can be refilled**.
• Inclusive Shades: The palette is organized and labeled into Fair, Medium, Tan, and Deep levels of skintones, with undertones of Ruby, Olive, Neutral, and Warm.
• Custom Adjusters: Includes four adjuster shades—Maize, Sienna, Crimson, and Ebony—to blend, color-correct, or use for blush and contour.
• Eco-Friendly commitment, The ESUM Complexion Book is made from post-consumer recycled materials. It's designed to fit comfortably in the hand, similar in size to a mobile phone, with each shade housed in an extra-deep pan containing a generous 2.3g of product.

FORMULA ARCHITECTURE

*The ESUM Perfect Finish - Foundation: This multi-use complexion product utilizes advanced pigment dispersion technology to ensure uniformity, stability, and accurate color payoff. The lightweight, anhydrous cream base emulsifies upon contact with the warmth of the skin, providing a continuous and even application. It optimizes the wax-to-emollient ratio, delivering smooth application without excessive shine. This foundation is adaptable for various skin types and can withstand different environments, including set lighting, humidity, and extended wear.

Performance Benefits:
• A breathable, soft-focus finish
• Buildable, coverage
• Color-true pigments
• Blurs appearance of skin texture
• Extended blend time before setting
• Ideal for all skin types

This innovative formula contains carefully selected, clean ingredients that prioritize performance, with Ectoin at its core. Ectoin is a multifunctional amino acid that has been clinically proven to offer significant benefits for skin health. This natural ingredient is found in plants that thrive in harsh environments, such as salt lakes and deserts. Its powerful properties enhance both immediate cosmetic results and long-term skin resilience.

Skin Benefits:
• Balances cellular hydration
• Reduces transepidermal water loss (TEWL)
• Protects against environmental & UV oxidative stress
• Soothes irritation in compromised or sensitive skin

**Individual shades in stick format will be available in Spring 2027.

PRO-FORMANCE. CLEAN. TALC-FREE. VEGAN

PREP: To achieve a professional makeup application, it’s important to start with well-hydrated and primed skin. This formula will emulsify upon contact with your skin's warmth, ensuring an even application. When using oil-based prep products, apply them sparingly and massage them thoroughly into the skin. Allow these products to sit for a few minutes before applying makeup. If necessary, gently blot your skin with a tissue to remove any excess moisturizer prior to application.

FOUNDATION: First, choose a row for the skin level: Fair, Medium, Tan, or Deep. Then, select a shade based on the undertone:
• Ruby (R) - cool, pink undertones
• Olive (O) - cool yellow/ green undertones
• Neutral (N) - even blend of pink and yellow undertones
• Warm (W) - red / orange undertones
To find the best match, swatch a small amount from each undertone from the same level onto the face. Lightly blend the bottom half of each swatch onto the skin to identify the best match.

PRO TIP: For in-between shades, blend between levels
with the same undertone. i.e O1 & O3 = O2

COLOR CORRECT / CONCEAL: Ruby (R) shades will neutralize olive-brown. Warm (W) shades target blueish-brown.
• Under-eye Darkness: Use a shade one level lighter than the foundation with the correct undertone to neutralize.
• Complexion Discoloration: Choose / mix a shade that matches the foundation level with the correct undertone to neutralize.
PRO TIP: For dark to deeper skin levels, mix the foundation with an adjuster. Use Crimson for olive-brown & Sienna for blueish-brown discoloration.

CONTOUR: Mix a small amount of Ebony with foundation shade to create a slightly grayer tone.
BRONZE: Select a Warm (W) shade 1-2 levels deeper than the foundation. For Ruby undertones, pick a deeper Ruby shade for a cool-toned bronzer.

BLUSH: Mix a small amount of an adjuster with your foundation shade. Select a coordinating undertone for a natural blush shade.
• Crimson + Foundation = Pink to deep red shades
• Sienna + Foundation = Peach to deep orange shades
• Maize + Crimson + Foundation = Salmon to deep coral

FIRST ROW: Fair to Light Complexions

R01- Fair cool, pink undertone
O01 - Fair cool, golden-olive undertone
N01 - Fair neutral, balanced undertone
W01 - Fair warm, peach undertone
R02 - Light cool, pink undertones
N02 - Light neutral, balanced undertone
W02 - Light warm peach undertone
MAIZE - Medium, warm, golden-yellow

SECOND ROW: Medium to Medium+ Complexions

R03 - Medium, cool pink undertone
O03 - Medium, cool olive undertone
N03 - Medium neutral, balanced undertone
W03 - Medium, warm peach undertone
R04 - Medium+, cool, pink undertone
N04 - Medium+, neutral, balanced undertone
W04 - Medium+, warm, peach undertone
SIENNA - Deep, warm, red-orange

THIRD ROW: Tan to Medium-Deep Complexions

R05 - Tan, cool red undertone
O05 - Tan, cool olive undertone
N05 - Tan neutral, balanced undertone
W05 - Tan, warm caramel undertone
R07 - Medium-Deep, cool, red undertone
N07 - Medium-Deep, neutral, balanced undertone
W07 - Medium-Deep, warm, caramel undertone
CRIMSON - Deep, neutral, red-brown

FOURTH ROW: Deep to Deep+ Complexions

R09 - Deep, cool red undertone
O09 - Deep, cool olive undertone
N09 - Deep neutral, balanced undertone
W09 - Deep, warm caramel undertone
R11 - Deep+, cool, red undertone
N11 - Deep+, neutral, balanced undertone
W11 - Deep+, warm, caramel undertone
EBONY - Deep, cool, black-brown

ESUM Cosmetics are performance focused, ethically manufactured and formulated with responsibly sourced, carefully selected ingredients that are non-toxic and free from:

Fragrance | Formaldehyde | Gluten | Mico-Plastics | Parabens | Petrolatum | PEGS | Phthalates | Sulfates | Talc | Triethanolamine (TEA)

DIMETHICONE, ISOTRIDECYL ISONONANOATE, SILICA, CELLULOSE, SYNTHETIC WAX, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, POLYGLYCERYL-10 DECAISOSTEARATE, ECTOIN, TOCOPHEROL. MAY CONTAIN (+/-): IRON OXIDES (CI77491) IRON OXIDES (CI 77492), IRON OXIDES (CI 77499), TITANIUM DIOXIDE (CI 77891), SYNTHETIC FLUORPHLOGOPITE, ALUMINUM HYDROXIDE, ULTRAMARINES (CI 77007), YELLOW 5 LAKE (CI 19140).