Learn All About the New ESUM The Mascara: Q&A with Founder Alphonse Wiebelt

A: “The end-in-mind was to create a mascara that created beautiful looking lashes for a diverse audience. Mascara can be one of the most difficult cosmetic products to develop - it’s always a delicate balance between the blend of ingredients and the ideal brush for the perfect application. After years of development along with a varied group of mascara aficionados - we proudly introduce, ESUM the Mascara.” says ESUM creator Alphonse Wiebelt.

A: Jojoba oil and candelilla wax combine to create a conditioning formula with a beautiful glossy finish. The deep Black Onyx shade was created from the richest black pigments for a lash look suitable for everyday wear to professional settings such as bridal to film. The black pigment is intentionally a deep rich "cool tone" black to create a striking contrast against the eyes. This effect creates the illusion of brighter whites in the eye. The glossy finish helps to create instant dimension by catching light on each lash for a more voluminous look. Performance driven, the unique semi-conical brush head and stiff nylon bristles combine to grip each lash at its root for instant dimension and the perfect mix of length, separation and curl. The Mascara’s long-wearing formula is built to last through special events as it is smudge-proof and water resistant.

A: Always begin by sanitizing hands with ESUM+ Hand Sanitizer. Invite your client to lift the chin up and look down, and utilize the ESUM Pinky Puff to lift the eyelid. This professional makeup tool will allow you to anchor your hand and protect any existing eye makeup from disruption. After applying The Mascara, use the T11 Fan Mascara Brush to fine detail the eyelash. Made with smooth taklon fiber and stiff nylon material at the base, this synthetic brush was made specifically for mascara application. This brush will further detail lashes by adding beautiful separation and extending length. If your client is sensitive to the mascara application process, you will find the T11 to work great at being a more comforting solution to applying the mascara for both top and bottom lashes. If you smudge a bit a mascara onto the skin during the application, let it dry and use the pointed side of the dry ESUM Pro Detailing Bud and gently buff off.

A: The first technique is all in the application itself, and important to creating the most desired lash look. Begin at the base of the eyelash and wiggle the wand at the root up and through the tips. Work your way through the entire lash line from outer to inner corner of the eye. Another technique is to use the T11 to fan lashes out at the corners and build central lift. Build as desired. The result is the most desired lash effect full of beautiful length and volume.