At ESUM Cosmetics, we celebrate the fearless artistry and passion that defines the makeup community. For 2025, we are proud to honor the visionary artists whose bold creativity, dedication to their craft, and unwavering commitment to authenticity continue to inspire us all. Meet the ESUM Luminaries who are shaping the future of beauty. They lead by example and actively work to elevate our industry day in and day out.
Mo Ghazou’s journey from Beirut to Amsterdam is one of reclaiming passion, overcoming challenges, and embracing his unique voice. With a background in marketing and beauty, Mo broke free from societal expectations to follow his true calling as a makeup artist. His editorial work is known for its captivating balance of boldness and curiosity, pushing the boundaries of beauty while celebrating individuality. Read more.
Viktorija’s artistry seamlessly blends the worlds of makeup and fine art. Her creative journey is marked by passion and perseverance. With a signature style rooted in flawless skin and whimsical touches, Viktorija’s work reflects her deep understanding of composition and storytelling. Her brand, KIT RITUAL, is a reflection of her dedication to quality and aesthetics, providing artists with tools that marry function and beauty. Read more.
Nick Lujan is a celebrated educator and creative force within the makeup community. Known for his transformative skills and technical precision, his work ranges from clean beauty to editorial masterpieces. His dedication to teaching and uplifting fellow artists makes him an inspiring figure in the industry. With an unyielding passion for mentorship and artistry, Nick continues to shape the next generation of makeup professionals. Read more.
ESUM 2023 Luminaries
James Vincent is an industry icon known for his unwavering dedication to artistry, education, and advocacy. His passion for social justice and commitment to the LGBTQIA+ community underscore his belief in beauty as a force for change. Through Rebels & Outlaws, James creates ritual-based products that support well-being and creativity. Read more.
Aga Rhodes is a makeup mogul notorious for her highly-sought after bridal glams. Aga was a 2023 ESUM luminary, recognized for her continuous work to elevate our industry day as both an educator and artist. Read more.
Ivan Betancourt spills on his signature style, must-have tools, and the lessons that keep him grounded. From spiritual rituals to strength training, he’s got the ultimate work-life balance playbook. Read more.
Lijha Stewart, a Creative Director and Makeup Artist with over 20 years of experience in the beauty, fashion, and advertising industries. Lijha specializes in creating high-impact imagery and video content that captures and elevates the essence of a brand. She's passionate about inspiring and educating makeup artists at all levels, helping them grow both creatively and technically.