Brows

Build Your Brow Routine

Brow pencil for precise definition

The Esum Brow Defining Pencil is a micro-fine, retractable pencil created to sketch realistic, hair-like strokes and shade sparse areas with control. Its semi-hard wax, waterproof, smudge-proof, and transfer-resistant formula keeps your eyebrow makeup looking clean and defined from morning to long-wear finishes.​

Use this brow pencil to outline your ideal shape, then lightly fill for natural fullness or layer for bolder eyebrow makeup looks. The detailing spoolie lets you blend and soften edges so your eyebrows are well groomed.

Brow gel for hold and lamination

The Brow Gel is a lightweight, clear eyebrow gel-wax that grooms, shapes, and laminates brows with firm yet flexible hold. Its dual-sided brush evenly coats each hair, conditions with Panthenol B5 and Citrus Junos extract, and delivers an all-day, flake-free finish for both natural grooming and editorial lamination.​

Sweep this brow gel through hairs after pencil to lock in shape, or use alone on bare brows for soft, groomed definition. For pro-style laminated brows, back-comb the gel through, brush hairs upward, then press into place with the flat side of the brush for a sleek, high-impact finish.​

Brow brushes and grooming tools

A precise eyebrow makeup brush helps you control product placement and texture. The 

B15 Defining Brow Brush is a small, flat, angled eyebrow makeup brush designed for detailing and shaping with powder or cream mediums. Its firm edge allows you to sculpt crisp lines along the brow, while the flat surface can softly shade for a more diffused effect.​

For full grooming, the Brow Shaping Trio functions as a streamlined eyebrow kit, pairing detailing scissors, slant tweezers, and a nylon grooming brush for pro-level shaping. Use it to refine your natural shape, trim long hairs, and smooth brows into place before applying your products.​

Clean, Performance-Driven Brow Formulas

Esum’s eyebrow cosmetics are formulated for performance, longevity, and comfort, while being both vegan and cruelty-free. The Brow Gel’s water-based formula conditions and protects brow hairs with Panthenol B5, Citrus Junos fruit extract, peptides, and Red Clover Flower extract while providing all day hold.

Across the line, Esum avoids unwanted ingredients like fragrance, parabens, sulfates, talc, micro-plastics, petrolatum, PEGs, phthalates, and formaldehyde donors in its eyebrow makeup and other color products. Tools in the kit are built with durable, pro-grade materials to withstand regular cleaning and heavy use in professional kits.

Pro Hygiene & Care for Brow Tools

When using eyebrow gel on multiple clients, load product onto disposable spoolies instead of applying directly from the tube to maintain hygiene. Always recap your brow pencil and close brow gel tightly to preserve texture, protect pigments, and ensure consistent performance every time you create your brow look.

Keep your eyebrow makeup and brush and brow grooming brushes clean by washing with a gentle brush cleanser and laying flat to dry completely before storing. Sanitize stainless steel tools from your brow makeup kit, such as scissors and tweezers, with alcohol between uses. This helps prevent bacteria buildup and reduces the risk of skin irritation or infection.